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Google Brings A New Update To Its Adwords Campaign By Integrating Cross-Device Tracking To Display Ad Conversion Data

Google Ad words is the system developed by Google to assist you in marketing your products or services in the Google Search Engine. It is an online advertising service, where people use any particular word or phrase to find any service or product associated with their business. For example, when we are working on SEO specially at the time of promotion for company, Ad words are used on frequently basis.

Google Ad Words shows how many people notice your ads and what percentage click to visit your website, or call you. With the tracking tools, you can even see the actual sales that your website is generating as a direct result of your ads. Ad words give emphasis on Meta tags, Title tags, Description tags and URLs  of the website content. By clicking on the Ads, people can see the whole content. A sample picture is given below for an example:

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Characteristic of Google Ad words:

Google Ad words is an advanced advertising process itself that is recognized as Paid Advertising or Pay Per Click advertising on Google. Ad Words has over 40 language options for campaign targeting over the globe. You can see how your ads are doing at any time by logging in to your Google Ad Words  account. 

Recently Google has made some significant updates to the adwords campaing. From now onwards, more people will be connected to the Internet through more gadgets. With estimated total conversions tool, the customer will be able to monitor the number of display advertisement clicks that take place in a browser and finish as a sale in an app, or conversely. It also performs cross-device once the converting customer has signed in their Google account from both devices from any location. In order to establish this cross-device conversion number, obtain an “accumulated, anonymized data out of a sample set of users who previously signed-in to Google services” and then derived that data “to symbolize the broader population.

In order to arrange conversion tracking for in-app activities, just bring these new cross-device conversion insights into your Estimated Total Conversions. For more information, click on Track Android app conversions.

Some advantages and disadvantages are discussed below:-


Advantages of using Google Ad words:

  1. One of the most powerful advantage of Ad words is to reach people very fast through its advertising on the google search engine, to get the fastest return from it.
  2. Ad words helps you to find your customers and provides detailed reporting on Ads performance.
  3. You can reach relevant customers on relevant websites across the web.


If there are some advantages of using Adwords, there are also some disadvantages that we have faced.


Disadvantages of using Google Adwords:

  1. Every click to the company website is payable to the company – even if the visitor makes a purchase or not from the site.
  2. Although Google Ad words is measurable, Flexible and accountable, but it is really expensive.
  3. Sometimes advertisement strategies on google Ad words are not planned in a proper way in order to get the effective response from the customer.

The awareness for Ad Words is limited as many people are still unaware of the advantages that this system can bring to their businesses. That’s why we share this with you, offering some advantages that Ad Words brings to advertisers.