Looking for the quickest way to bring ready-to-buy customers to your website and mobile app? PPC (Pay-per-Click) offers the perfect solution. As a leading PPC management company in India we specialize in various PPC management services such as Google Adwords, Facebook and YouTube advertisements. As an ISO 9001:2015 certified PPC service provider in India, we have been serving a global clientele from varied industries and demographic for the past ten years in the most efficient manner.
PPC bid management is the practice of strategically increasing and decreasing keywords bids to make the most of Google Ads budget. PPC bid determines how much one has to pay each time an ad is clicked and also impacts where the ad will appear in the search results.
It depends on the bidding model you pick. CPC or Cost per Click is the maximum bid you can pay for a keyword. Every time a web visitor clicks on your ad based on that keyword, you pay this amount. CPM or Cost per Mille is the cost per thousand impressions. You have to pay for every thousand people that view your ad. Here you don’t pay for clicks, but pay once your ad appears in the search results. CPA or Cost per Acquisition is how much you pay per conversion.
We follow a results-driven approach to make the most of your investment. We conduct a thorough keyword research and competitors & audience analysis for your specific business niche, closely work with you to determine a bidding model, write eye-catchy copies to grab the attention of your target audience, create a PPC landing page if required, and track the efficacy of the marketing efforts. We also provide our clients with progress reports so that you can determine the success of your campaign.
The most popular places to run a PPC ad are search results (like Google and Bing), social media (such as Facebook, Twitter, Instagram, LinkedIn, YouTube), and third-party websites. However, you need not focus on all the platforms at once. The focus of the marketing efforts should be on the most valuable channels for your business. For instance, if most of your audience is on Facebook, dedicate much of the advertising budget to Facebook instead of Twitter.
Yes, if the ad is compelling enough, people sure click on PPC ads. In fact, ads that appear in search results receive more than 45% of the page clicks. Even better, people clicking on ads have a great potential to buy a product or service. So with PPC ads, you can reach people who are actually looking to buy – this makes an immediate impact on your sales (source – WebFX).
PPC costs depend on multiple factors including the competition for the keywords you are targeting, the bidding model you choose, ad quality (Quality Score), etc.